BULGARI

BVLGARI – The ultimate sophistication

There is no doubt that Rome resounds with splendor in the craftsmanship of the Italian jewelry brand – BVLGARI. The founder of the brand, Sotirios Voulgaris, was born in Greece. In 1884, he settled in Rome and changed his name to Sotirio BVLGARI. His hometown inspired him to create stunning timepieces incorporating some of Rome's most famous symbols. These motifs are still used by BVLGARI today. As for the most representative of these symbols, it has to be the Latin "V", which is emblematic of the brand's official logo. The letter comes from the Latin alphabet for the "U" in BVLGARI, while subtly indicating the origin of the Founder.

The company's oldest watches in existence today date back to the 1920s. However, its most iconic watch collection, Serpenti, was first introduced only in the 1940s. A distinct watch collection in its own right, BVLGARI Serpenti is characterized by through its shell, which is modeled after a snake's head and exquisitely decorated with gold and jewels.